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The Experience Golf, formerly known as The Experience St Andrews, swings into a new era of experiences
Keith Prowse unveils fresh look for subsidiary, signifying an exciting new growth chapter.
The Experience Golf, formerly known as The Experience St Andrews, swings into a new era of experiences that stretch beyond the inaugural Home of Golf.
Thursday, 6 June 2024 - London
The Experience Golf, formerly The Experience St Andrews, carries on a legacy of crafting unforgettable golf experiences. Demonstrating a well-established partnership with St Andrews Links Trust since 1995, they’ve been helping golfers across the globe create lifelong memories at the Home of Golf for over two decades. This exciting rebrand retains their hallmark of quality and exceptional customer service, but under a broader name that reflects their commitment to offering unforgettable golf tours, beyond Scotland and St Andrews.
Andy Vinsen, Managing Director at Keith Prowse comments: “The Experience Golf’s vision ‘to curate unrivalled golf experiences and make lasting memories on the fairway’ succinctly encapsulates the depth and breadth of this exciting brand, which will continue to focus on delivering exceptional customer satisfaction. Fuelled by a post-pandemic surge in playing golf and enjoying more leisure time, we’re expanding our horizons beyond Scotland, hence the brand has evolved to support this growth. Our 30-year partnership with St Andrews Links Trust remains a source of immense pride and we’re committed to building on this success in years to come”.
James Ralley, Commercial Director of St Andrews Links Trust, notes “We have had a longstanding relationship with The Experience St Andrews and have seen firsthand the level of service they provide to all their clients. We’re excited to see the business expand beyond St Andrews and for golfers to experience more incredible golf around the world.”
Nathan Payne, Head of The Experience Golf, also commented “This rebrand expresses the very essence of what we do. This is a story that is 30+ years in the making, which has given us time to perfect the experience of a lifetime, from the moment you are greeted by our expert team, to your final swing on the fairway. This is a name that will live on for years to come, in curating the ultimate experience for our guests.”
David Scott, Captain of the PGA 2025, states: “I have been fortunate enough to be involved in several events run by The Experience Golf over the last couple of years and have been extremely impressed with the level of detail they go to to ensure their guests have the best experience possible. I certainly is an exciting time for this cutting-edge company.”
About The Experience Golf
The Experience Golf (formerly The Experience St Andrews and prior to that The Old Course Experience) was established in 1995 and is a subsidiary of Keith Prowse. Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland (a limited company incorporated in England & Wales under number 02272248). For more information about The Experience Golf, visit theexperiencegolf.com/about-us/.
You can find more on our social channels:
About St Andrews Links (standrews.com)
The Home of Golf. For more than 600 years St Andrews Links, much like the game of golf itself, has evolved. Today more than 230,000 rounds are played over our seven public courses. Since our relationship with St Andrews Links was established over 30 years ago, we have enjoyed helping thousands of golfers create their own memories at the Home of Golf, and we look forward to welcoming golfers from all over the world for years to come.
About Keith Prowse (keithprowse.co.uk)
Keith Prowse is the UK’s hospitality industry leader with official appointments at The Championships, Wimbledon, Twickenham Stadium, Edgbaston Stadium, The Kia Oval, cinch Championships, Rothesay International Eastbourne and American Express presents BST Hyde Park. They’re the multi award-winning Experience Experts and have been for over 200 years and counting. Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.
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2027 Ryder Cup Travel Services Appoint The Experience Golf as Authorised Tour Operator Alongside Sister Company Gullivers Sports Travel
The appointment includes full authorisation to market and sell official ticket-inclusive travel packages for fans and guests alike.
- Gullivers Sports Travel and The Experience Golf appointed as Official Tour Operators for the 2027 Ryder Cup at Adare Manor.
- The appointment includes full authorisation to market and sell official ticket-inclusive travel packages for fans and guests alike.
- The Experience Golf celebrates its first Ryder Cup appointment, strengthening its position as a premium provider of luxury golf travel.
11th December 2025, London UK
Ryder Cup Travel Services today announced the appointment of Gullivers Sports Travel and The Experience Golf, both part of the wider family of brands under Levy, as Official Tour Operators for the upcoming 2027 tournament in Ireland.
Gullivers Sports Travel have been at the forefront of bespoke travel experiences for over 50 years, delivering unrivalled itineraries and unforgettable experiences for the golf enthusiast. With a legacy of crafting luxury golf travel across the World’s most celebrated destinations, recent tours have included exceptional Ryder Cup programmes in Paris 2018 and Rome 2023. With seasoned tour managers and tailored hospitality packages, this partnership ensures that golf supporters across the UK can enjoy official access to the prestigious tournament with meticulously designed travel experiences.
The Experience Golf brings its signature blend of luxury, personalisation and insider access to the event for the very first time. Specialising in premium golf travel across Scotland, Ireland and beyond, the team curates tailored itineraries that combine championship golf with exceptional hospitality. With a dedicated on-the-ground concierge team, long-standing relationships with world-class courses and a reputation for delivering seamless high-end experiences, The Experience Golf will offer packages designed for those seeking an elevated way to enjoy one of the sport’s greatest spectacles.
The 2027 Ryder Cup will be taking place against the stunning backdrop of Adare Manor in County Limerick, offering a world-class setting for one of golf’s most anticipated international events. The schedule features four preliminary days from 13 September to 16 September 2027, leading into three days of competition between Team Europe and Team USA from Friday 17 September to Sunday 19 September 2027.
Gullivers Sports Travel and The Experience Golf will offer a range of exciting packages that are dedicated to bringing fans closer to the action - from a five-night option including flights with Gullivers Sports Travel, through to an extended eight-night luxury itinerary with The Experience Golf, including three rounds of golf on some of Ireland’s most celebrated courses.
Neil Salmon, Managing Director, Gullivers Sports Travel, said: “We are delighted to be appointed as Official Tour Operator for the 2027 Ryder Cup. Having delivered an exceptional Ryder Cup experience in Rome 2023, we look forward to once again supporting golf fans with our expert on-tour management and delivering an unforgettable experience throughout the event. Working closely with our sister brand, The Experience Golf, we’re proud to combine our strengths to offer fans thoughtfully crafted, premium travel experiences at this monumental event.”
Richard Payne, Director of Commercial Strategy and Golf at Levy, said: “Being appointed an Official Tour Operator for the 2027 Ryder Cup is an important milestone for our team. As this is our first official appointment, we’re thrilled to bring our tailored, high-touch approach to one of golf’s most celebrated occasions. Beyond the tournament itself, we look forward to offering fans the chance to play some of Ireland’s finest courses, as well as other world-class venues across the UK, all within tailored, luxury itineraries that deliver unforgettable experiences from start to finish. We're very much looking forward to working alongside Gullivers Sports Travels on this landmark event.”
Richard Parker, Senior Business Development Manager at Ryder Cup Travel Services (RCTS) said: “Ryder Cup Travel Services are delighted to confirm Gullivers Sports Travel and The Experience Golf as part of our Official Tour Operator Programme for the 2027 Ryder Cup. This appointment builds on our long-standing and successful relationship; with both teams bring a proven track record in delivering world-class sports travel, we look forward to working closely with them to provide fans with exceptional, seamless ticket-inclusive experiences for this landmark event.”
Official travel packages from Gullivers Sports Travel - and tours with golf from The Experience Golf - will be available to buy from Thursday 11 December 2025.
Fans can learn more at https://gulliverstravel.co.uk/event/2027-ryder-cup and at https://www.theexperiencegolf.com/ryder-cup
About Gullivers Sports Travel
Gullivers Sports Travel is ABTA, ATOL and IATA registered. With over fifty years of operational experience, they’re sports tour market leaders, having built an international reputation based on service quality and an in-depth knowledge of how to cater to the needs of international sports travellers. Gullivers Sports Travel is part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.
Gullivers Sports Travel, Ground Floor, Ashvale 2, Ashchurch Business Centre, Alexandra Way, Tewkesbury GL20 8NB
About The Experience Golf
The Experience Golf (formerly The Experience St Andrews) was established in 1995 and offers exclusive tailored, concierge-level golf experiences. A subsidiary of Keith Prowse, who are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland. The Experience Golf, The Office at The Craigtoun Course, Craigtoun Park, St Andrews, KY16 8NX
About Us - The Experience Golf
About Ryder Cup Travel Services
Ryder Cup Travel Services (RCTS) has enjoyed a long-standing relationship with Ryder Cup Europe and the Ryder Cup Matches since 1997 and look forward to operating as the 2027 Ryder Cup Official Accommodation Services Provider as well as the 2027 Ryder Cup Official Travel Operator.